With years of experience in Marketing Management and Consulting, Neal Fusco has learned to adapt to new technologies and trends as companies continue to expand their reach in the digital age.
To say that we’re in the digital age is an understatement. There’s no longer an air of newness looming over this concept. Not only are we in the digital age, we’re living and breathing its key ideas. While Generation Y grew up in the midst of the transition from physical to digital, Generation Z is being born into a world governed by information technology. The digital element to our society has trickled into every aspect of our lives. In particular, it has worked to entirely reshape our approach to marketing as a whole.
Today, the marketing realm has expanded to nearly every corner of our society. The internet is so heavily ingrained in our lives by now that it’s no longer a unique space — it’s a staple. We’ve got to reshape our marketing techniques in order to compete with the test of time. Here’s how:
→ Get Creative
Reaching all ears and eyes is now the bare minimum for a marketer. By now, being seen is no longer a goal, but a requirement. In a world of social media, it’s no surprise that the average person is exposed to approximately 5,000 ads per day. This makes the challenge of memorability all the more coveted by marketers and companies alike. Now more than ever, standing out is imperative. More than that, your campaign needs to glimmer like gold. A healthy balance of conventional techniques and off-the-wall approaches is key. Don’t ditch digital — expand beyond it. In a digital world, something physical is unique.
→ Keep it Personal
Remember the customer? Of course you do. Without the customer, no business could ever flourish! But with the opportunities of the digital world, so come the disadvantages. Between automated phone calls and mass-produced email responses, the relationship between customer and company is more hollow than ever before. Once a staple in marketing, directly connecting with the consumer is now a unique edge. In a world of automation, personalization goes a long way. Speak to the consumer in your marketing projects. More than making them hear you, you need to let them know that you hear them. Personalize campaigns to meet the unique needs of the consumer. Custom tailor campaigns to speak to the consumer’s thoughts and desires.
→ Authenticity > Automation
Continuing with the goal of keeping it personal, marketers need to focus more on connecting with the consumer directly. Marketing automation and similar technologies are not going anywhere — that’s for sure. But offering something different will certainly help you to stand out. Establish a long-lasting relationship with the consumer. While having your ad plastered across every web page will get your message across, it’s no longer the most effective route. Consumers are more likely to continue doing business with a company that implies that they care. More than directing your marketing toward the consumer, speak to the consumer. Establish a real and tangible relationship via genuine, human communication — it’s becoming a lost art; capitalize on it!
Reach out to Neal Fusco on Quora for more marketing tips and tricks related to your industry!